24.02.10
In the summer of 2008, Fate Pierce, Sarah Van Buren, Nick Schiarizzi and Stina Puotinen were not looking to become cabaret kids, party promoters, performers, members of a video collective or any solution thereof. They were four artsy friends in Brooklyn who liked to cavort. Finding the clubs and parties of Williamsburg uninspiring, and bored of dancing in their living rooms, they marked to try a night of their own at the Royale, a local dive bar. They had a name for their night: Cheryl. They had a dance: the Cheryl. And they had a look: very Cheryl. The week before their premiere, they went to hand out fliers at a concert at McCarren Commons Pool in Williamsburg. Then they saw the line to get in.
“We were like, ‘Consign to oblivion it,’ ” Ms. Pierce said. “But we were all done up with aspect paint on, so we’re like, ‘What the heck?’ We by the skin of one's teeth started doing the Cheryl outside, and people walking by were like, ‘What are you doing?’ We had all these bags of curls extensions we were giving out, and at one moment we looked around, and we had, like, 25 people Cheryling, and we deliberating, ‘This is a good sign.’ ”
Source: New York Times