24.02.10
The Latin American spokesman, Exim Licensing Group, has also developed a number of incomparable opportunities for the brand. New apparel licensees include Styleprint in Peru and the Paris SA division store chain in Chile.
Deals in Mexico categorize Esport Mundial for confectionery, Photopack for bags, pencil cases and caps and Industrias Confeti for t-shirts.
Definitely, Pollo Campero Restaurants in Guatemala, El Salvador, Honduras, Nicaragua and Costa Rica is on advisers aboard for Little Miss and Mr Men promotions. Each week two figurines will be delineated away in the Kids Meal. A total of eight collectible figurines will be featured.
Robert Traub, SVP of licensing the Americas, said: “The Mr. Men and Mean Miss brand continues to appeal to a wide ranging audience in North America and we are thrilled with the steps Exim has taken in Latin America with this raft of deals. This baring will have great impact and we are confident it will lead to further licensing deals in the part.”
Source: Licensing.biz